THE IMPACT OF SOCIAL MEDIA (DONALD TRUMP’S TWEETS) ON FINANCIAL MARKET

April , 2019

The goal of this project is to examine whether President Trump’s tweets is a source of influence for the stocks market in the United States. The effect of tweets can be measured by coinciding changes in the stock market or changes in the share prices of certain companies targeted in the President’s Tweets [1]. Of the roughly 34,000 tweets used in this research between include were examined using keywords sentiment analysis to find which the overall tweet sentiment. Once determined, we selected the tweets representing the strongest positive and negative emphasis to use as our designed intervention point. We will also use the Causal Impact Timeseries Algorithm developed by Google to validate the pre-conceived relationship between Trump’s twitter attacks/praises directed at a company and its resulting market performance in the stocks.